24 Feb 2021 11:00 am

Do you want to know how an insurance company innovated its business process and business model through structured ideation? What is a better alternative to brainstorming and how do you do that?

Find more about this and then some as I discuss ideation techniques with this week's guest Bryan Mattimore.

We talk about:

• The seven creative mindsets.
• What’s the difference between a brainstorming session and an ideation session?
• The seven ideation techniques and which one works better.
• A story of an insurance company that innovated its business process and business model through structured ideation.
• A few tips to get better at ideation.

Bryan W. Mattimore is Cofounder and "Chief Idea Guy" of the Growth Engine Company, a twenty-year-old innovation and creativity training agency based in Westport. Bryan has managed over two hundred successful innovation projects in his marketing consulting career, leading to over $3 billion in new sales for one-third of the Fortune 100 companies.

Bryan’s three best-selling books on ideation and innovation process include Idea Stormers, How to Lead and Inspire Creative Breakthroughs, and 21 Days to a Big Idea. A cum laude graduate of Dartmouth with a major in psychology, he is also an innovation and marketing instructor for Caltech.