21 Apr 2021 11:00 am

There are many ways to categorize or define the type of a business. One of the ways I prefer to do that is by putting them into two categories. The first type is faceless business. It mainly operates on a brand name. The second type of business is with a face. Their brand is a person, owner, or the founder of that business.

And you will notice that our affinity or attraction is less towards faceless businesses and more towards businesses with a face attached to them. It is one of the key reasons why many people are fans of Apple because of Steve Jobs, or Tesla because of Elon Musk, or Disney because of Walt Disney.

The key here is to understand one important thing. And it is this: even if you have a great product, service, or idea, but if you can't communicate it remarkably at scale to the right audience, you are quite simply underperforming with what is possible. Unless you are the key person of influence, things could be quite difficult for you.

So how do you become a key person of influence? That is what my guest this week, Glen Carlson, is talking about.

We talk about:

• Why pitch?
• What does a great pitch mean? 
• Different types of pitches and what are the key elements of each of them
• Importance of mission or ideology business.
• How and why the book is not the only thing that you need to focus on.
• The concept of 7-11-4
• About 5P, the importance of each and the sequence.
• The fallacy of profile before product.

Glen is an award-winning entrepreneur and co-founder of Dent. Dent is a multi-award-winning business and leadership development company with structured training programs facilitated by successful business speakers and mentors. Glen and his team are best known for helping business owners develop an unfair advantage in their industry by effectively creating what he calls a ‘personal monopoly.’ Dent believes there has never been a better time to build a thriving business and a respected personal brand doing something you love.